Chad Seigler, NASCAR Vice President, International Business Development and Partnerships, is a 20-year sports industry veteran. He currently oversees all commercial and revenue growth for NASCAR’s international business platforms.
Seigler’s team is tasked with developing and growing business relationships across the globe, including NASCAR’s three international series – NASCAR Pinty’s Series in Canada, NASCAR PEAK Mexico Series and NASCAR Whelen Euro Series. He is based in Charlotte, North Carolina and manages team members in Los Angeles and Daytona Beach, Florida.
In his previous position as Vice President, Business Development, Seigler played a critical role securing Monster Energy as the entitlement partner of NASCAR’s premier series. He was responsible for developing business strategy and revenue generation for NASCAR.
He also served as Vice President, Team Marketing Services, functioning as a liaison to all NASCAR teams across three national series as well as an advisor to team owners, track presidents and NASCAR drivers. He managed details of more than 90 live events at 27 race tracks across the country.
Prior to joining NASCAR in 2007, Seigler was Manager of Industry Relations at Sprint NEXTEL, where he served as the day-to-day liaison to all NEXTEL Cup track venues and managed the series sponsor relationships with NASCAR drivers, teams and owners.