Relive the Digital Motorsport Summit and take a look at the highlights from the day.
The Digital Motorsport Summit will host dynamic sessions designed to grow your knowledge into the most crucial areas that will have the greatest impact in motorsports.
Opening the door to future generations of fans. What role will Esports play in the future of motorsport?
Understanding fan behaviour and engagement trends. Justifying spend and Proving ROI.
Content fuels engagement. Beating the competition, cutting through the noise and standing out from the crowd.
Bringing the action to the fans. Story-telling through experiences.
Converting digital engagement into revenue. New revenue channels and business models.
What will the successful OTT services of the future look like? How does OTT change the way motorsport is consumed?
The Digital Motorsport Summit is the first conference dedicated to digital strategy in the industry. With the shift in the way content is consumed and problems with an ageing demographic, Motorsport must evolve to leverage digital assets and feed fans unique and exciting content. What you’ll learn: 1. Learn how to reach the next generation of fans. 2. Understand the touch points for engagement & the consumer journey and how to use customer journey mapping to uncover engagement opportunities with your market. 3. Marketing strategies using tech and data to engage your audience and drive conversion.
Head of Growth & Esports
Vice President, International Business Development & Partnerships
Digital Product Director
Director of Esports
BlackBook has developed a comprehensive Advisory Board balancing major promoters, race teams and sponsor brands to shape the format and strategic direction of the event. The support and participation of these industry leaders ensures that we create the content, environment and ultimate value for each and every attendee.
Director of Marketing and Communications
Chief Executive Officer
VP International Business Development&Partnership
Global Motorsports Technology Manager
Head of Global Sponsorships
The leading strategists, thinkers and pioneers will assemble to discuss how to do better in digital and better connect motorsport to new and existing fans.
“I really enjoyed being part of the conversation at the Digital Motorsport Summit. Working in the space it’s incredibly empowering to see a room full of people engaged in what we’re discussing and asking the right questions as we look to move forward positively in esports.”Ben Payne, Head of esports, McLaren
“The Digital Motorsport Summit has been an incredibly valuable event for me. Not only I was able to catch up with some of the key figures within my sector, I was able to gain an insight from experts and leaders in the wider motorsport world. It’s easy to get stuck in your own bubble and an event like this helps you see your own work from a new perspective. I’m looking forward to next year’s Summit.”William Ponissi, Head of Social Media Racing Point, Formula One Team
“This year’s first Digital Motorsport Summit was a real success. The Summit helped to understand the different challenges motorsport professionals are currently facing during the very dynamic era of digital transformation. The summit provides a very relevant platform not only to share concerns or ideas but also to gather valuable information helping in taking the right decisions for our business.”Yan LeFort,Commercial Director, Alfa Romeo Sauber Formula One Team
“Thank you for opening the industry’s first digital conference in motorsport. It was a joy sharing Formula 1’s digital transformation & our learnings navigating through the complex landscape of esports. Pleasure to have met and knowledge shared/sparred with so many leaders in motorsport. Look forward to the next one.”Julian Tan Head of Growth and Esports Formula One
“The Digital Motorsport Summit is an interesting model to animate the pertinent topics shaping the Motorsport industry. Good networking, interesting discussions and a glimpse into both the present and future made for a very good first summit of its kind.”Paul Budd Head of Global Partnerships Allianz